• Product information available on labels plays a significant role in customer satisfaction. Influence of Culture in Marketing - PHDessay.com 3) action. In the right place. To ascertain the perception of consumers on if MTN and Globacom adopt multiple pricing strategies. 2. The Dilemma External Influences - Consumer Behaviour PDF An Assessment of Pricing Strategies and Consumer Behaviour in The ... 1. The relationship between product pricing and product packaging plays an important role in the buying behavior of consumers, whereas customer satisfaction plays a mediating role. Hack 3: Stack discounts in the right order. better clarity about how companies try to influence the buying behaviour of its customers, by offering various types of discounts and how does it affects the profitability of the company. Marketing Objectives 11. External influences are the key factors that influence people's behaviour. The findings help businesses figure out the most appealing product attributes, best . The general objective of this study is to investigate the impact of multiple pricing strategies on consumer purchasing behaviour, a case study of MTN and Globacom Nigeria. The current study aimed to examine pricing strategies as a determining factor in influencing consumer behavior. The influence of behavioural pricing strategies in consumer ... - Aalto The international brand Coca-Cola, the biggest soft drinks and beverage company in the world, is very successful in producing effects on consumer behaviors. Economic Conditions 5. Customer behavior is influenced in psychological and sociological. The sample size for the current study is 162 which gathered via random sampling method.The results show that Penetration Pricing has significant positive influence on consumer behaviour at 5%. influence of pricing strategies on consumer behaviour. Marketing strategies that influence consumer behaviour . September 29, 2021. The aim is also examine the influence of the sales promotion and price discount on the consumers purchase intention with the moderating role of the social media. Consumer behaviour emerged in the 1940-1950s as a distinct sub-discipline of marketing, but has become an . The present research applied quantitative rese… (2012), customer satisfaction "is the extent to which a product's perceived performance matches the buyer's expectations." Having established that the consumer would like as much value for his or her money, it is obvious that pricing strategy does affect the consumer's willingness to pay.
influence of pricing strategies on consumer behaviour