the sexualization of female athletes in advertising

The roles of females in advertisement have moved along the spectrum from depicting the domesticated housewife to the attractive, slim model. Sexualization of women – Sports Journalism Oobjectification and sexualization of girls in the media is linked to violence against women and girls worldwide. Given that sex sells in the advertising industry, what also sells insidiously is violence. Women, as a whole, are sexualized and objectified through the media; therefore advertisements featuring female athletes are a fantastic opportunity to explore non-sexualized portrayals of women. International Journal of Humanities and Social Science Vol. Gender and the Media (Eds. of Developmental and Socialization Psychology) Conducted a study to determine if the sexualization of women in advertisements impacted product attractiveness and purchase intentions – Advertisement products include … Community 78 … May 29, 2018. However, sportswomen are portrayed in certain ways that play up feminine features and hetereosexuality instead of their athletic achievements and talents. Sexualization Of Women In Sports Essay - 812 Words | Studymode

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